I'm a Product Designer & UX Researcher with 6+ years of experience and an M.Sc in Human Factors Engineering & HCI. My background is unusual: I combine statistical rigour and academic research background with hands-on product design and AI-powered execution to move fast.

I believe great design starts with great questions. I plan studies from early exploration to post-launch, choosing the method that fits the goal: qualitative or quantitative, moderated or unmoderated. With deep understanding of UX, data and statistics, I translate my findings into meaningful design and product decisions, not just recommendations that sit in a deck.

Most recently at Cal, leading end-to-end design for fintech products used by over a million users.

When I’m not designing, you’ll find me outdoors: hiking, relaxing with friends, or dancing at a party.

For me, great design comes from curiosity and empathy - and that’s what I bring to every project. Let's work together:)